1.0Automotive Copywriterhttp://smokinhotcopy.com/homtracibenhttp://smokinhotcopy.com/hom/author/tracibenrich600338<blockquote class="wp-embedded-content" data-secret="sfABE6FBtq"><a href="http://smokinhotcopy.com/hom/articles/article-two">Reach Your Readers on Their Level</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="http://smokinhotcopy.com/hom/articles/article-two/embed#?secret=sfABE6FBtq" width="600" height="338" title="“Reach Your Readers on Their Level” — Automotive Copywriter" data-secret="sfABE6FBtq" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=http://smokinhotcopy.com/wp-includes/js/wp-embed.min.js /* ]]> */ </script> Use Your Prospect’s Language Do you know how to speak to your audience? Does your copywriter speak to them without using hype, without alienating them and with using industry jargon they can relate to?   Don’t fill your ads or website with too much technical information about your products, or only use phrases certified mechanics […]